Australian Advocacy Group

Logo’s can have a big impact on business perception and can tell a story. They generally are used to make first impressions and communicate the values of the business endevour. I worked on this concept all night with Sumon Miah, a graphic designer, podcast editor and mental health promoter I have been contracting for over 12 months now.

Here is the final result.

What impression does this logo leave about this business endevour?

As an Ultrapreneur and business consultant I love having these sorts of discussions and thought no better place to initiate this topic than on the business in question, Australian Advocacy Group. Creating value to subscribers and members alike is a good start in any business and I also like to walk the walk along with talking the talk.

The first point I want to make and this is very important, Logo’s can change, update, improve and evolve over time. It does not have to be perfect and forever. I like to encourage something, anything to take the first step. Procrastination is the enemy of Ultrapreneurship and stifles business success.

As with most things in life decisions have to be made which can drive outcomes for better or for worst. Managing Amber Resolve (https://amberresolve.com/), my counselling and mental health empowerment programs, I was hearing more and more stories of people struggling with the National Fire Ant Eradication Program (NFAEP), also experiencing negative outcomes with the program I quickly made the decision to create another commercial business to manage a campaign to create better outcomes for the community.

The more I looked into the issues people were facing the more I realised fire ants were not the only issue people required help with, so I decided to make a campaign neutral business and registered Australian Advocacy Group.

Back to the logo, when I decided to enhance the campaign and invest in a website for 2025, I wanted the address to be very simple. Originally I wanted http://www.aag.com but this was unavailable. I then thought about my campaign to date and what I wanted to achieve.

The first Corflute design in my ‘Just Say No’ campaign had a Q-code to an original ‘Change.org’ petition.

The problem with this Q-Code was it directed people to the petition but nowhere else. I wanted to tell people about the facebook group, I wanted to change the petition to a parliment sponsored one, I wanted to link to a website etc. all relating to the campaign. So we developed what was termed a ‘Landing Page’, a web address with (editable) links and information so we can update as the campaign progressed. The Q-Code was updated to ‘Land’ people to this ‘Landing Page’

In addition, to support these fence signs, I printed some pamphlets and distributed them across the eradication zone.

These pamphlets also were updated as the campaign progressed.

I guess the moral of telling you this in the story is to emphasis that things change all the time. Current information needs to be comunnicated quickly to the consumer base so a subscription (later paid membership) base was required. The ability to post current information and update everyone is a strength of this AAG website.

Thinking about a simple website address got me thinking about a landing page, the same thoughts around the Q-Code scenario. http://www.aaglandingpage or http://www.aaglanding.com

Then I thought I didn’t want people just to land here, people were reaching out for positive, beneficial outcomes. I wanted to empower the best possible outcome for them by guiding the, I didn’t want them to land, I wanted them to soar, to fly to the outcomes they wanted to achieve. Then I thought to empower them I could be a pilot of a plane and take them to where they wanted to go. That how https://aagpilot.com/ was born.

Back to the logo, I texted Sumon that I wanted a logo with a plane and the initials Aag (Australian Advocacy Group) informed him I like this type of ‘a’ and provided a some basic sketches.

This was the first concepts provided

These concepts were not really what I was thinking of so I send some more detailed sketches of my thoughts. I was interested in using Older running writing cf. cursive in my logo so I google stuff and found this old Saxon Alphabet which I wanted to use.

I updated my sketch to this……

I then got this updated preliminary concepts back……..

The feed back I provided was the plane needed more detail. So then these concepts were provided.

My feedback on these concepts was the plane looked funny in plan view and I wanted an elevation (side) view and provided this example I googled.

Sumon then proceeded to provide the updated concept.

Which I then commented I wanted the letters to be joined in rnning writing.

I started putting feed back onto screen shots and attempted to communicate my vision to him.

I than instructed that the shape should be like an egg.

I then provided an updated concept sketch to demonstrate.

I also asked about words under the logo and generated this sketch in SolidWORKs to demonstrate.

Two options were provided with the letter connection. Neither which I liked so I provided another screen shot.

And finally, I saw some great process and a design I liked.

But that is not all……….the plane pictured represents a training opportunity for boeing F/A-18E/F Super Hornet. The red star decorative symbol represents its (percieved) role as an enemy fighter (for training simulations) It is an ally fighter, called an enemy (tin foil hatter, anti-vaxer and 1 percenter) for the sake of the (training) mission.

Anyways…………………I hope you enjoyed reading about the journey to the Logo and recieved benefit for your own endevours.

Let me know your thoughts?

Thanks so much Sumon………………you did an amazing job.

Kind regards
Trevor Hold